After winning gold at Ad Blacks Sea, silver at Art Directors Club of Europe, Ikano's commercial video "This is not wine" achieved another success at London International Awards and got silver in the music adaptation category. Georgian polyphonic version of a legendary song "Smells like teen spirit" was received warmly both by our target audience with hundreds of shares and music critics with favourable reviews on multiple publications.
The idea and execution belongs to Giorgi Popiashvili and the advertising agency Leavingstone.
Special thanks to: Tornike Karchkhadze, Giorgi Sibashvili, Tornike Japiashvili, Misho Eliava, Dato Metreveli, Giorgi Ambardnishvili and Film Asylum.
You can watch the video here: https://www.youtube.com/watch?v=XIjMABMWPpo
Enjoy the full song here: https://www.youtube.com/watch?v=Es15zP4C67o
Nelkarisi Saperavi earned a silver medal!
We took part in the contest with the two wines, produced under the brand name NELKARISI. In particular, NELKARISI Saperavi 2013 was competing in the category “high quality vintage red wine” and NELKARISI Mtsvane 2015 - in the category “high quality vintage white wine”.